Educational Resources

Deceptive Label Lawsuits: Sugar and the Call for Labeling Transparency
Kaitlin Cushman Kaitlin Cushman

Deceptive Label Lawsuits: Sugar and the Call for Labeling Transparency

Brands should be careful not to overstate the health benefits of their products without the nutritional content to back their claims. Some nutrients are under a microscope right now in the public eye - which means big benefits when brands can deliver on those trends, but big risk when promises aren’t delivered.

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FTC V. THE BOUNTIFUL COMPANY: LESSONS IN REVIEW HIJACKING
Kaitlin Cushman Kaitlin Cushman

FTC V. THE BOUNTIFUL COMPANY: LESSONS IN REVIEW HIJACKING

User-generated content (UGC), particularly reviews, has emerged as a cornerstone of consumer decision-making in the health and supplements sector. As consumers increasingly rely on peer feedback to inform their purchasing choices, the influence of these reviews on brand perception and sales cannot be overstated.

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Product Autopsy: Kudos Bars (1986 - 2017)
Kaitlin Cushman Kaitlin Cushman

Product Autopsy: Kudos Bars (1986 - 2017)

There was a time when the Kudos bar was marketed as fuel to play sports - with the focus on sugar intake and its negative impacts on health, the Kudos bar could now be seen for what it really was, a candy bar.

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