
Educational Resources

Riding the Micro-Nutrient Wave: The Supplements Consumers Are Searching For
In today’s fast-evolving wellness market, consumers are increasingly savvy and selective about the nutrients they choose to support their health.

From Lab to Shelf: Navigating Clean-Label Ingredient Scouting
Today’s consumers aren’t just reading ingredient labels — they’re researching them. In a market where transparency builds trust, the pressure on brands to “go clean” is higher than ever.

The FTC Versus The Wild West E-Commerce Marketplace 2010-2020
In recent years, the landscape of e-commerce has experienced exponential growth, particularly in sectors like health foods and supplements. The convenience of online shopping coupled with increasing health consciousness has propelled the health foods and supplements market to new heights.

Deceptive Label Lawsuits: Sugar and the Call for Labeling Transparency
Brands should be careful not to overstate the health benefits of their products without the nutritional content to back their claims. Some nutrients are under a microscope right now in the public eye - which means big benefits when brands can deliver on those trends, but big risk when promises aren’t delivered.

Deciphering Trends from Fads: A Deep Dive into Longevity in the Healthy Foods and Supplements Industry
In the realm of the Healthy Foods and Supplements industry, where trends emerge and dissipate with remarkable speed, distinguishing between passing fads and enduring phenomena is akin to navigating a bustling marketplace.
Nowhere is this more on display than at the annual Natural Foods Expo West, and 2024 was no exception in this area.

FTC V. THE BOUNTIFUL COMPANY: LESSONS IN REVIEW HIJACKING
User-generated content (UGC), particularly reviews, has emerged as a cornerstone of consumer decision-making in the health and supplements sector. As consumers increasingly rely on peer feedback to inform their purchasing choices, the influence of these reviews on brand perception and sales cannot be overstated.

Natural Products Expo West 2024: Favorite Products from the Show!
It's hard to describe how magical the Natural Products Expo is to someone who has never been. As a product developer, nutritionist, and die-hard snacker - it's like my Graceland.

Product Autopsy: Kudos Bars (1986 - 2017)
There was a time when the Kudos bar was marketed as fuel to play sports - with the focus on sugar intake and its negative impacts on health, the Kudos bar could now be seen for what it really was, a candy bar.

Mastering the Art of Storytelling: A Comprehensive Guide to Crafting an Exceptional "About Us" Page for Health Food and Supplements Businesses
In this comprehensive guide, we delve into the intricacies of crafting an exceptional "About Us" page tailored specifically for health food and supplements businesses, offering actionable strategies, insights, and examples to elevate your brand narrative and drive meaningful engagement.

5 Unseen Impacts From FTC Action That Kills Growth
In the fast-growing health food and supplements market, businesses often vie for consumer attention with promises of improved health and wellness. However, amidst this fervor, regulatory bodies like the Federal Trade Commission (FTC) play a crucial role in ensuring that marketing claims are truthful, substantiated, and compliant with regulations.