Frequently Asked Questions

I work with emerging and growth-stage CPG brands in food, dietary supplements (for both humans and pets), skincare, haircare, and wellness — helping them bring high-impact, consumer-focused products to market with clarity and confidence.

While I specialize in clean-label and naturally positioned products, I’m happy to support a range of formulation styles depending on your brand’s goals and audience.

Services are tailored to your specific goals — whether you need a focused strategy session, full-scale project management, or ongoing launch support. I offer both flat-rate project quotes and flexible ongoing engagement options.

Absolutely. In a market where efficiency matters more than ever, I offer flexible support tailored to your stage, goals, and resources — helping you make meaningful progress without overspending.

Yes — I often serve as a bridge between teams, helping translate strategic goals into technical execution, and ensuring smoother cross-functional collaboration.

Absolutely — while I’m not a formulator myself, I collaborate closely with trusted external formulators to guide product development from concept through commercialization. I specialize in bridging the gap between R&D and go-to-market execution, including sourcing, manufacturing, regulatory readiness, and marketing strategy.

Yes, I’ve supported clients with both domestic and international supply chain partners and co-man facilities.

Definitely. I frequently support brands in improving positioning, sensory performance, ingredient transparency, and cost-efficiency for in-market SKUs.