Consumers seeking health foods and supplements are often driven by a desire to enhance their well-being, and they rely on product claims to guide their choices. Accurate claims not only serve as informative beacons but also contribute to the establishment of a positive brand reputation.

A hero product (usually your first) should embody exactly what makes your brand unique and different from your competitors. This article will dive into why it's important to build a strong hero product, what to consider when building new products, and the pitfalls to avoid.

In the dynamic realm of the food and supplement industry, where choices are abundant and consumer preferences are diverse - competition is fierce. To be successful, brands need to be very clear on their product’s unique selling points and effectively use rhetoric to persuade the consumer of their value proposition.